Catch

Services

Founding Product Designer, UX Strategy, Design Systems, AI Product Design

Category

AI Health Platform

Client

Catch

As founding product designer, I built the end-to-end experience for an AI-powered disease-prevention platform, including a 0→1 biomarker system from scratch.

3× onboarding conversion (0.6% → 2%+) | +14% risk-assessment completion | 0→1 biomarker system built from scratch

Catch identifies long-term health risks through biomarker analysis and AI-driven insights. I designed the core user journeys that translate dense clinical, risk, and lab data into clear, actionable steps, and established the design system and visual language that earn trust in a regulated health context.

  • 12+ /

    years of experience

  • 20+ /

    product launches

  • 50+ /

    successful projects

Let's create something big.

Principal Product Designer | Design Lead | Founder | 0→1 & AI-Powered Platforms

Braden Katz

Principal Product Designer

Contact me

braden@craftui.co

Book a meeting to discuss your project.

Copyright ©Brandit, LLC, 2026

  • 12+ /

    years of experience

  • 20+ /

    product launches

  • 50+ /

    successful projects

Let's create something big.

Principal Product Designer | Design Lead | Founder | 0→1 & AI-Powered Platforms

Braden Katz

Principal Product Designer

Contact me

braden@craftui.co

Book a meeting to discuss your project.

Copyright ©Brandit, LLC, 2026

  • 12+ /

    years of experience

  • 20+ /

    product launches

  • 50+ /

    successful projects

Let's create something big.

Principal Product Designer | Design Lead | Founder | 0→1 & AI-Powered Platforms

Braden Katz

Principal Product Designer

Contact me

braden@craftui.co

Book a meeting to discuss your project.

Copyright ©Brandit, LLC, 2026