Led the ground-up redesign of an enterprise AI platform — trusted by clients like Singapore Airlines — ahead of its NASDAQ IPO.
+25% product engagement pre-IPO | +20% site traffic in 3 months | −15% server costs
Helport built a successful enterprise business in Asia and was entering the U.S. market ahead of a public listing. I led the redesign of the AI customer-support application and rebuilt its website from the ground up — developing user personas for three key customer groups, building clickable Figma prototypes, a modernized UI, and Lottie animations that make complex use cases legible — unifying a fragmented identity into one enterprise-credible experience.
